“I decided to let the clothes travel towards the houses of the cast of models – the characters that have embodied my stories for years; individuals I chose precisely, over time, for their uniqueness that usually brings my campaigns to life. I asked them to represent the idea they have of themselves, to go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life” Alessandro Michele gave the models of Gucci The Ritual campaign no script to fo

44K views · 338 reactions | In a campaign shot at Disneyland directed by Harmony Korine, Gucci ambassador and actress Ni Ni, actor Earl Cave and musician, model and DJ Zoe Bleu Arquette wear the collection designed for the Year of the Mouse against the backdrop of Disney’s Magic Castle and rides like Alice in Wonderland’s Mad Tea Party. | Gucci | Facebook

Get festive with Gucci Beauty’s The Alchemists Garden Haute Perfumery line. Each scent can be magnified, muted or fused with other fragrances from the collection to create a one-of-a-kind sillage. Video by Akinola Davies JR. Discover more on.gucci.com/GucciGift2020. | Gucci