Lay's Unveils Vibrant Rebrand and Healthier Chips
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THARROS • LOGO & BRAND IDENTITY DESIGNER on Instagram: "In this AI slop era, this feels…. Human 🥲 What I loved about Lay’s rebrand is not how it looks but how it feels 💛 Lay’s didn’t just redraw a logo, they reconnected with their roots. the new brand identity brings back that warmth of something honest, the smell of soil after rain, the golden glow of a summer field, the memory of sharing chips on a wooden picnic table. that’s what good branding does. it bridges nostalgia and trust through fo
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