Most sales reps obsess over the perfect script… but the top closers I train all know the same secret: One right question will outperform 100 memorized lines. When you ask a buyer, “Can you help me understand what’s really going on underneath that?” you break through surface excuses and uncover the real decision driver, the part of the call that actually closes the deal. This is how high-level salespeople run discovery. This is how agency owners close bigger retainers. This is how closers raise t