Marketing | Business | Knowledge on Instagram: "​The Genius of "The Strong Bond" 🏠✨ ​Why do we still remember this Fevicol ad years later? Because it didn't just sell glue; it sold an emotion. ​💡 Why this ad worked for Fevicol: Instead of boring us with technical details about chemical adhesion, Fevicol used a powerful metaphor: the Indian Joint Family. By showing a family that is chaotic yet inseparable, they subtly planted the message that Fevicol creates bonds that are just as unbreakable.