2 days ago · On an earnings call today, an ASUS executive admitted that Apple's more affordable MacBook Neo is a "shock" to the PC industry (via PCMag). In the U.S., the MacBook Neo starts at …

4 days ago · The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

3 days ago · Asus co-CEO says Apple’s $599 MacBook Neo shocked the PC industry and triggered discussions among laptop makers on how to compete.

2 days ago · Hardware Industry asus macbook neo Asus co-CEO calls MacBook Neo a "shock" to the Windows PC industry Could the Neo be one of Apple's smartest hardware plays yet?

2 days ago · Asus's co-CEO says Apple's $599 MacBook Neo is a "shock" to the PC industry, and the entire Windows ecosystem is scrambling to figure out how to compete with it.

1 day ago · PC companies are scrambling to respond to Apple's surprise entry into the budget laptop market, Asus CFO Nick Wu says—and rivals like Microsoft, Intel, and AMD are all "seriously …

3 days ago · Laptops Asus chief says Macbook Neo's affordable pricing came as a shock to the entire PC market — compares $599 notebook to a tablet and content-consumption device