AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the wayB2B and B2C players think about customer experience, productivity and growth. Artificial …

May 11, 2023 · AI has revolutionized marketing and sales; now, generative AI is disrupting how B2B and B2C players think about customer experience, productivity, and growth.

Dec 5, 2023 · We look at how generative AI is unlocking a new age of marketing capabilities with automated processes, hyperpersonalization, and new forms of idea generation.

Sep 16, 2024 · With emerging generative AI technologies beginning to open a world of possibilities, B2B sales is on the brink of a transformative evolution.

Nov 3, 2025 · The leaders breaking through and realizing value from AI are redesigning how growth happens by integrating AI agents into their workflows. From our experience across industries, …

Mar 27, 2025 · Gen AI can enhance profitable B2B sales growth. We look at seven use cases of how B2B leaders can use AI to maximize benefits and minimize risks.

Oct 9, 2025 · Boost customer lifetime value with AI-powered next best experience, personalized engagement, predictive analytics, and gen AI personalization for retention.

McKinsey Technology Tech-powered growth Growth, Marketing & Sales We help our clients transform their marketing and sales capabilities with tech and AI to capture above-market growth.

Jul 30, 2025 · As marketers race to meet rising consumer expectations, AI-powered personalization has moved from a promising experiment to an increasingly proven driver of growth, efficiency, and brand …

Nov 6, 2025 · Read our latest research, articles, and reports on Growth, Marketing & Sales.