Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

For a project in Bangladesh, Prof. Mushfiq Mobarak and his team used machine-learning models applied to mobile phone records ...

We shared the stories of two alumni entrepreneurs with Professor Jonathan Feinstein, author of Creativity in Large-Scale Contexts, and asked him to apply his framework for creativity and innovation to ...

M’s recent product surge shows how a collaborative culture built on trust, experimentation and cross-team connection turns ...

From human-centric automation to smart manufacturing, Harsh Vardhan is guiding Apollo Tyres to an intelligent, AI-powered ...

Real-time collaboration between people and AI is emerging as a critical driver of faster, higher-quality business innovation.

Approximately 24% of Sterling’s population is 65 and older, which is significantly higher than the statewide average of about 16%. That demographic is shaping how Logan County thinks about ...

The Coca-Cola Company is a unique entity. It’s a powerful brand that’s recognized the world over (it’s often said that the three best known words in the world are God, Titanic and Coca-Cola). And yet, ...

This site displays a prototype of a “Web 2.0” version of the daily Federal Register. It is not an official legal edition of the Federal Register, and does not replace the official print version or the ...

Abstract: The integration of artificial intelligence (AI) into the innovation process promises to be a paradigm changer that will revolutionize and redefine the innovation process. Due to the ...