Kalhara is a senior business analyst at Mu Sigma, where she works with Fortune 500 clients across industries such as retail and financial services and across a broad range of functional areas ...

A Google report, The New Multi-screen World: Understanding Cross-Platform Consumer Behavior showed that 90 percent of consumers surveyed reported using more than one device -- whether that meant a ...

Harvey Sarjant is UK Managing Director at Sirdata. Harvey has over 20 years industry experience and joined the digital advertising company in 2012 from Audience Metrics, where he served as managing ...

Because omni-channel marketing is a relatively new and emerging concept, there's still time for print service providers to start small and expand in the future. In an earlier blog, I defined the ...

As technology continues to transform our world, the concept of marketing is constantly evolving as well. Gone are the days when a newspaper ad or a few TV and radio commercials were enough for a ...

NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE : ZETA), the AI-Powered Marketing Cloud, today announced it has been named a Leader in the IDC MarketScape: Omni-Channel-Marketing Platforms for B2C ...

NEW YORK, Oct. 01, 2025 (GLOBE NEWSWIRE) -- Today marks the official launch of Cosmo5, an international omni-channel marketing intelligence group built for the era of AI-driven brand engagement.

During times of economic uncertainty, there is increased pressure on budgets and a need to do more with less. This can sometimes lead advertisers to pull back. There is no denying the challenges ...

During times of economic uncertainty there is increased pressure on budgets and a need to do more with less. There is no denying the challenges business leaders are facing; however, economic ...