Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. This article is more than 2 years old. YouTube is ramping up its ad ...

YouTube's war on adblockers has been well-documented over the last several months, but it's taken a frustrating new twist for users still attempting to block ads on the popular video platform.

YouTube reached out to us and provided the following statement “Ad blockers violate YouTube’s Terms of Service, and we’ve been urging users for some time to ...

Earlier this week, YouTube confirmed “a global effort” to crack down on ad blockers — and it’s already affecting the ad blocker business. A new report from ...

YouTube is testing out a new anti-adblocking feature. The feature appears as a popup with a 30-60 second timer warning when the next ad will play. The popup blocks videos from playing until the user ...

Data shows Google’s attempts to force people to watch YouTube ads are having an effect on user behavior. 22% of users surveyed said the crackdown is more likely to make them use an ad-blocker. 16% of ...

Late last year, YouTube finally began cracking down on ad blockers. The company encouraged users who blocked ads to upgrade to YouTube Premium and disabled all videos ...

YouTube ads have gotten way out of hand in recent years, but despite that, ads are still necessary to handle the costs of running the world’s largest video platform, and paying the millions of ...

The YouTube ad blocker crackdown that began in 2023 is not yet over, and while the company already effected the changes against these kinds of services, it is now moving against third-party apps that ...

Users who try to view a YouTube video while running an adblocker can expect to be greeted with a pop-up warning that warns that such apps aren't allowed and those users were asked to either allow the ...