Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

Guilt can do more than help prevent hurtful behaviors. It can deepen empathy and inspire prosocial action, even when you ...

Children who consumed the least amounts of seafood at 7-years-old were likely to be less 'prosocial' at ages 7 and 9 years than those who regularly consumed seafood, according to a new study.

Are there areas of the brain, which regulate prosocial, altruistic behavior? Together with colleagues from the universities in Lausanne, Utrecht and Cape Town, researchers from Heinrich Heine ...