Transmedia storytelling is one of the most exciting developments to hit entertainment, branding, marketing, and advocacy in the last few years. Transmedia storytelling is a ‘story experience’ both for ...

Can a bench tell a story? Professor Henry Jenkins raised this topic in his very first class at USC three months ago. The benches refer to advertisements for “District 9” placed at bus stops nationwide ...

This is a guest post by Rob Hinchcliffe, a community strategist at TH_NK. He blogs at robhinchcliffe.co.uk Type "transmedia" into Google and it will make a couple of suggestions about what word should ...

Now that the franchise has replaced the blockbuster as Hollywood’s holy grail, a new tool has emerged to help those who want to extend film and TV properties across multiple platforms. The tool — ...

The advice comes during Doha Talks session entitled Transmedia: Storytelling in the Digital Age. By Stuart Kemp Doha Tribeca Film Festival Logo - P 2012 DOHA, Qatar — Going to film school and then ...

LOS ANGELES – When THQ releases its "Red Faction: Armageddon" video game next year, the Martian shoot-'em-up won't arrive alone. The fourth installment of the destructive sci-fi series will be ...

It’s the only first-look deal Brian Grazer recalls giving out since he and Imagine Entertainment partner Ron Howard hooked up 28 years ago. And it’s with a company that hasn’t yet made a film. But ...

With the introduction of new advertising and marketing channels, brands have the opportunity to tell more complex—and more interesting—stories. Content on different channels and on different devices ...

BUFFALO, N.Y. – “East Los High,” a pioneering transmedia edutainment program purposely designed to address issues of reproductive and sexual health among teens, is demonstrating the power and ...

With readers juggling their tablets, mobile phones, laptops and more as they consume the news, journalists have an opportunity to create a new kind of story. Transmedia storytelling means dividing ...