Taylor Swift Breaks Her Tie With A Musical Superstar With Another No. 1

Taylor Swift’s “Opalite” rises to No. 1 on the Billboard Hot 100, and the song marks her fourteenth champion and a total of 47 weeks atop the chart.

Will Taylor Swift Go for a Third No. 1 Hit Off ‘The Life of a Showgirl'?

This week's Five Burning Questions looks at "Opalite" becoming Swift's second Hot 100 No. 1 off her 2025 Showgirl blockbuster.
Marketing Dive

How Zola found its own Taylor and Travis for ‘Wedding of the Year’ push

Zola’s latest brand campaign, “The Wedding of the Year,” is focused on the upcoming nuptials between Taylor and Travis. No, not celebrity megastar couple Taylor Swift and Travis Kelce, but Taylor ...