Starting next season, the helmet ads will be featured during MLB games in Europe along with postseason contests. All Minor League Baseball games will include the helmet ads as well. The helmet ads are ...

STRAUSS is a German-based apparel company. MLB announced a multi-year partnership with the brand last September that will run through 2027, according to CBS reporting. Earlier this year, it was also ...

MLB announced a new multi-year international partnership with European brand STRAUSS that among other initiatives, makes the German company the league’s official workwear partner. The partnership ...

A helmet logo sponsor is coming to Minor League Baseball beginning in 2025. MLB announced a helmet sponsorship deal with Strauss, a German-engineered performance workwear company, that includes both ...

As the MLB playoffs continues into the divisional round with the ALDS and NLDS, respectively, baseball fans are wondering why players' helmets are adorned on both sides with a large STRAUSS logo. Why ...

Major League Baseball made an equipment change for the 2024 playoffs that wasn't exactly subtle. The league placed ads for the company STRAUSS on the side of all batting helmets once the postseason ...