Add Yahoo as a preferred source to see more of our stories on Google. Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you’re probably all too familiar with the hair ...

Our tester gives it to you straight... Big curls are big news this year. On the catwalks, they can be seen tumbling in waves; in magazines, they are wafting across the pages; and in our dreams, they ...

Add Yahoo as a preferred source to see more of our stories on Google. The second we hear the word “perm,” we immediately get ‘80s flashbacks. But perms have come a long way since then. Whether you ...

During the ‘80s, tight, springy curls achieved via perms were everywhere. In the ’90s, they took a backseat to straighter styles and treatments, but they’re back and better than ever. With more ...

If you grew up thinking that perms were the stuff of '80s nightmares — with frizzy curls, massive heights, and teased bangs — then you're going to want to sit down for this: perms are very much back ...

“Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards the ‘my hair but better’ vibe,” explained Sarah Potempa, a ...

With lockdown forcing Britons to go months without a haircut, many of us will be keen for a complete mane overhaul when salons finally reopen in April. One style that's seen an unexpected resurgence ...

Ever get a blowout and wish those loose, soft curls would last forever? You're not alone. Now some women are turning to perms — yes, perms — to get beachy waves that rival Gisele Bündchen’s, and some ...

When it comes to permed hair, there are a certain levels of upkeep and care that one must maintain to keep those gorgeous and curly locks in place. This also includes deciding upon which shampoo to ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...