iSpot.tv, a measurement tool for television, has found a way to connect its TV ad impression measurement and performance analytics platform to digital audience segments through LiveRamp's IdentityLink ...

This partnership reflects the shared ambition of Index Exchange and xpln.ai to promote a more transparent and high-performing advertising ecosystem. By making attention data available within the SSP, ...

Media companies created a JIC to standardize and certify cross-platform audience measurement. While ad agencies have been invited to join, companies posting user generated content such as YouTube and ...

The results of growth marketing campaigns can take a while to surface. Early on, easy-to-digest metrics like ROI and the number of qualified leads may not be too impressive. Initial numbers could ...