While helping a company that dropped during the January 2019 core update, I came across an interesting situation, pun intended. The site dropped by about 30% overall and I began digging into the drop ...

Artificial intelligence is rewriting the rules of search. As Google continues integrating AI-driven elements, search engine results pages (SERPs) are becoming increasingly dynamic and unpredictable.

SEO today is about owning as much real estate as possible across a constantly evolving search landscape. As AI reshapes ...

Over half of Google searches now end without a click. Although “zero-click” results have been around for a while, they’ve become even more prevalent with the rise of AI Overviews and other SERP ...