Michigan’s state pride is rooted in its change. Michiganders love to brag about all four seasons and the memories associated ...

In just a few piano notes your brain recognizes the welcome disruption. The screen dissolves into a calming image. It’s a ...

LANSING, Mich., Jan. 14, 2025 /PRNewswire/ -- Following years of ratcheting national stress and a bubbling desire to reclaim time and connection, travel brand Pure Michigan predicts 2025 will see a ...

Michigan’s iconic travel campaign announced new leadership, after saying goodbye to its longtime vice president, David Lorenz, at the end of the last year. Pure Michigan, the state’s beloved travel ...

As Michigan gears up for another summer tourism season, businesses are hoping to cash in on what they expect will be strong demand throughout the state. On Mackinac Island, visitors will notice ...

Two corridors in Northern Michigan have earned the designation of Pure Michigan Trails - and they couldn’t be more different. The Betsie Valley Trail is a gorgeous 22-mile pathway that draws walkers ...

The Michigan Restaurant and Lodging Association is requesting $3 million in Pure Michigan promotional funding from the state legislature to offset tourism losses due to Canadian wildfire smoke.

As part of a tourism campaign, Michigan has developed fragrances inspired by some of the state's aromas – including its coastline, flowers and vineyards. But what do people make of the fragrances?

What does Pure Michigan smell like to you? If you’re in the market for a new seasonal fragrance, look no further — Pure Michigan, the state’s advertising agency, has released a new scent that was ...