Adobe MAX starts today in Miami and one of the big announcements from the show is the addition of a new Generative Extend beta to Premiere Pro powered by the Firefly Video model. The list of Adobe’s ...

SAN JOSE—Adobe today announced the official launch of its Generative Extend AI tool for Premiere Pro. The feature—announced at its Adobe Max conference last fall, was originally rolled out in beta for ...

PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing. Adobe has been teasing a generative AI feature that ...

Jason Druss from the Premiere Pro team gave us a look at Adobe’s new Generative Extend feature live on the NAB 2025 show floor. It’s the first generative AI tool built directly into Premiere Pro, ...

Adobe has officially rolled out Generative Extend, an innovative AI-powered tool for its video editing software, Premiere Pro. Powered by Adobe’s Firefly AI technology, this new feature allows editors ...

Generative Extend, powered by the Firefly Video Model, is now generally available with support for 4K and vertical video, transforming editors’ workflows in Premiere Pro with the power to instantly ...

MIAMI BEACH, Fla.--(BUSINESS WIRE)--Today, at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq: ADBE) announced beta availability of Premiere Pro’s first set of Firefly-powered ...

Users will get their first chance to try Adobe’s AI model for video generation in just a couple months. The company says features powered by Adobe’s Firefly Video model will become available before ...