Platinum blonde hair has been around for decades—and even though it has taken a few breaks, it always seems to come back. The latest platinum blondes are embracing ashy tones, shadow roots, and more ...

Beyoncé led the pack of celebs who dyed their hair Targaryen blonde last year. The name is, of course, a reference to House Targaryen from Game of Thrones, a family known for their dragons, ...

Dyeing your hair any color is a commitment, but there's one shade in particular that takes the cake: platinum blond. Going platinum is arguably the hardest hair color to achieve. That said, it's also ...

It was the beauty bang heard across Instagram. Reality star Kim Kardashian lightened her famously dark hair from an intense raven to an icy, platinum blond, changing her entire look and signaling to ...

Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE. The change of seasons is a popular time for hair makeovers, and Leighton Meester is kicking off Spring with a major transformation. The ...

If you haven't heard yet because your phone isn't permanently glued to your hand like some people (OK, fine—me), Kim Kardashian unveiled new platinum blond hair color today. And, well, it looks pretty ...