Cars with pink mustaches (or car-staches) are the emblem of Lyft – a Ride-Share service that, like Sidecar and Uber, uses smart phone apps to link ordinary people driving cars with people needing ...

The pink mustache is out. Lyft, a company that allows customers to use a smartphone app to book and pay for rides in a private car, is pulling the pink furry mustache that drivers display on the front ...

Ben Wallace picks me up downtown. I have to look for him for a couple seconds, because the giant pink mustache that identified him and every other Lyft driver for the first several months of the ...