NuNorm is a makeup line that was created specifically for men to "defy the stereotype that makeup is exclusive to women." It's founder, Jeff Lau, was inspired to create the brand by his son, whom he'd ...

All products are marketed to be versatile, build-able, and easy to use, simplifying men’s skincare and makeup routines to meet their own needs and preferences. A recent Mintel survey revealed that 72% ...

Jeff Lau is breaking barriers with what he hopes becomes the "new norm." "NuNorm is an exclusive line of makeup designed and tailored for men," said NuNorm CEO Jeff Lau. Designed specifically for ...

Forbes contributors publish independent expert analyses and insights. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle. A gateway to entry? Apparently nail polish. Two different ...