Google’s launch of targeted Mobile App Installs in search and on YouTube could trigger a spike in impulse buys, and help drive up the value of brands’ mobile apps, according to agencies. The news, ...

While Netflix’s reported overall subscriber losses in this year’s first and second quarters made headlines, the streamer actually outpaced other leading subscription-based video-on-demand services in ...

The mobile app ecosystem has begun another transformation. Advancements in technology -- especially AI, as well as changes in user behavior, and privacy regulations -- continue to create equal parts ...

Gary Danks is MD at Machine Advertising. App install fraud affects everyone buying app installs from ad networks and social media platforms, but it affects mobile gaming more than any other industry.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Facebook’s mobile app ads have been tremendously successful, with 8,400 ...

Several mental health mobile apps with millions of downloads on Google Play contain security vulnerabilities that could expose users' sensitive medical information.

Mobile game installs grew 7% in the first quarter of 2024 in Japan, according to a new report from measurement firm Adjust. Sessions were up 6% for games compared to Q1 2023, Adjust said, after mobile ...