Millennials, this one is for you! Maybelline recently dropped the Cloudtopia Mousse blush, and it's so reminiscent of 2000s ...

If you ever dotted Dream Matte Mousse onto your face in a middle-school bathroom, congratulations: mousse formulas are having ...

Maybelline is under fire again for hiring a bearded makeup artist to star in its latest ad — just weeks after the brand fielded calls for boycotts over tapping Dylan Mulvaney to promote its concealer.

The ire of conservative consumers has now focused on makeup brand Maybelline for partnering with trans woman and biological male Dylan Mulvaney for a recent makeup ad. To celebrate Mulvaney’s gender ...

If you thought the MAC x Puma lipstick-inspired sneaker range was life, you are going to love this. Maybelline and Puma have partnered for a limited edition athleisure makeup collection. It's not just ...

Conservative media figures and social media users are targeting Maybelline, the latest in a long line of businesses branded “woke” for progressive marketing, for posting a makeup ad featuring a ...

Maybelline New York is targeting music and gaming communities with the launch of an interactive Roblox campaign, “Makeup Your Mix,” according to a press release. The effort was made in partnership ...

Now this is exactly how we should be ringing in 2017. Earlier this morning Maybelline announced its new ad campaign for its Big Shot Mascara by Colossal, you know, the one in the golden tube, along ...