When it comes to fast food advertising, nothing beats a memorable mascot. From Ronald McDonald to Colonel Sanders, many of the most well-known chains and small mom-and-pop shops alike leave it to a ...

Fast-food logos rarely stay the same. Over the decades, each redesign has mirrored shifts in design trends and customer expectations. The updates reveal how these chains want to be recognized—whether ...

From the recognizable clown Ronald McDonald to the once-retired alien mascot CosMc, McDonald's has a long list of characters that help market menu items. One of the biggest changes to the McDonald's ...

For many of us, childhood memories are tied not just to toys or old cartoons, but also to the jingles, commercials, and iconic mascots that accompanied a trip to our favorite fast-food restaurant.

Since the industry's inception, countless fast food restaurants have featured mascots. For a while, as we entered the heady 1980s, the brands behind now-forgotten fast food mascots started to punch ...