Like so many other companies, the Lego Group took a stance on racism and police brutality last week. But when the company temporarily halted the digital marketing of more than 30 police-themed toys, ...

Lego is encouraging playful competition this holiday season with the launch of an augmented reality (AR) “Snow Throw” snowball throwing contest, per details shared with Marketing Dive. Displayed in ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (NEXSTAR) — The LEGO Group announced this ...

Lego has asked its affiliate marketing partners to stop promoting any of its kits that feature police officers, even if the kit isn't predominately police-themed. For example, the company has asked ...

Right-wing “ex-trans” pundit Oli London has accused the building-block toy company LEGO of pushing “gender ideology onto its young consumers” because a recent LEGO ad shows queer families enjoying ...

The LEGO Group has teamed up with Peanuts to launch the first-ever brick-built LEGO Ideas Peanuts: Snoopy’s Doghouse set, available for pre-order and on sale from 1 June 2026. The 964-piece set brings ...