Danish toy maker LEGO introduced two new Editions on the sidelines of the upcoming Australian Grand Prix Formula 1 race.
LEGO took centre stage ahead of the Miami Grand Prix when all 20 drivers take part in the drivers’ parade – in fully-drivable LEGO cars. Earlier this year, Motorsport.com visited one of the company’s ...
Lego is bringing the 2026 Formula 1 season to your desk with highly detailed replica helmets for Scuderia Ferrari drivers Lewis Hamilton and Charles Leclerc.
MIAMI GARDENS, Fla. — One of the biggest attractions at the 2025 Formula 1 Miami Grand Prix has been Lego’s display of 10 life-sized cars built with nearly 400,000 pieces each. That’s right – nearly ...
Miami got its first F1 rain race and a double podium for McLaren during this weekend’s Grand Prix, but the real highlight of the weekend came during the Drivers’ Parade, when Lego amazed spectators ...
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Brick trophies, a life-size pink Cadillac and a team sponsorship: Why Lego is going all in on F1
In the nearly year since Lego and Formula 1 launched their partnership, the collaboration has bolstered fan engagement and the demographic reach for both brands. Lego has introduced meticulously ...
The life-size LEGO Formula 1 cars hit the track at the Miami Grand Prix, leaving fans with a jaw-dropping response. Fans wait in line to take photos of a life-sized LEGO McLaren F1 car in the Grand ...
Add Yahoo as a preferred source to see more of our stories on Google. F1 drivers take their brick-built cars for a spin. Before McLaren’s Oscar Piastri dominated the Miami Grand Prix, Lego stole the ...
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