Add Yahoo as a preferred source to see more of our stories on Google. This photo provided by Wayfair.com shows Edushape’s Textured Toy Blocks which are washable, textured foam blocks that come in a ...

Lego keeps building on its lead versus toy rivals. The maker of the iconic Lego brick reported Wednesday that first-half revenue rose 13% year over year to 31 billion Danish kroner ($4.64 billion).

Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...

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Deals up to 70% off have us doing all our holiday shopping before the sale ends. The holiday shopping season is in full swing, with tons of discounts on the hottest toys. Sorting through sales prices ...