Ultimately, the biggest driver of immersive entertainment isn’t a single piece of hardware or software. It’s audience behavior and how quickly we adapt.

A new bipartisan bill aims to jumpstart U.S. immersive technology use, research and development in a bid to keep pace with other nations. The term immersive technology refers to extended reality (XR) ...

From next-generation exhibitions to brand activations like Netflix House, immersive experiences are increasingly impressing audiences with incredible real-time visuals, LEDs that cover entire rooms, ...

Immersive 360° Experience Showcases Zion, State Parks, Golf, and Outdoor Adventure at an Unprecedented Scale SKYNAV ...

Explore the impact of immersive events on how we connect and socialize. Discover innovative trends and the future of engagement.

Immersive visuals surround a scene from the film "The Matrix" during a press preview for "The Matrix in Shared Reality" on Wednesday, May 28, 2025, at Cosm Los Angeles in Inglewood, Calif. (AP ...

Lawmakers in the House and Senate introduced a bipartisan bill Wednesday that would create an advisory panel aimed at developing a national strategy for technologies such as virtual and augmented ...

Premiering at FRAMELESS in London, ‘The Whale’ reimagines the literary classic Moby Dick, blending live performance with technology, art, music and audience exploration to push beyond the boundaries ...

Immersive sims are a rare breed in the gaming landscape. They are games that whisper "what if?" instead of shouting, "do this." They also come with layered systems and focus on open-ended ...