Dr. Brian Monger, CEO of MAANZ, columnist, Marketing Tech contributor and editorial advisor, penned an article back in the autumn around the subject of integrated marketing communication. That is, ...

Digital media has changed the consumer-brand relationship. Traditionally, brands were created by professional marketers. Now, ...

Two decades after Northwestern University marketing professor Don Schultz sent marketers and agencies scurrying in search of a new Holy Grail dubbed integrated marketing communications, they are still ...

Marketing communications have evolved from traditional, one‐way advertising methods into a dynamic, integrated discipline that underpins the strategic positioning of brands in an increasingly ...