“Branded” is a new weekly column devoted to the intersection of marketing, business, design, and culture. Honest Tea founder Seth Goldman described it as a “gut punch.” This week, the Coca-Cola Co.
This article was written for and originally published by GreenMoney Journal – May 2024 issue. Reprinted with permission. Two years ago this month I was informed by senior leaders from the Coca-Cola ...
It's official: The not-so-sweet end to Honest Tea is near. Coca-Cola announced its decision to discontinue the organic tea brand on May 23. The company will sell Honest Tea through end of the year, ...