YumCha, an Asiatown store popular for its Instagram-y fruit-filled bubble teas, has shuttered. Fans should take heart though; the cafe will rebrand into global bubble tea phenomenon, HeyTea. YumCha ...

HEYTEA Herald Square store becomes the brand’s 9th in the US offering New Asian Tea to a growing customer base. Teaming with New York designer Sandy Liang. NEW YORK, NY, UNITED STATES, September 11, ...

Heytea helped define China’s modern tea boom. Launched from an alleyway stall in 2012, the brand popularised cheese tea and built a reputation for design-led, real-ingredient drinks that reset ...

NEW YORK -- Popular Chinese tea chain Heytea has made its U.S. debut in New York, drawing customers eager to taste its unique signature drinks topped with a layer of rich cream cheese foam.

Snacc Attacc is a bi-weekly video series where we try out different snacks and let you know if it's worth "snacc-(a)ttacking". This week, we DIY three Instagram-worthy drinks and one of it is Heytea's ...

HEYTEA, who currently have 8 permanent stores in the US, is the originator of New Style Tea and New Asian Tea. It is known for making high quality teas, forgoing the cheap ingredients like tea powders ...

BRAND HEALTH CHECK: As the tea market turns into a price war, Heytea pushes back against 'involution' and bets on overseas growth to stay premium.