Ads aren't coming to the Gemini AI app anytime soon, according to Google's VP of global ads. For now, ads in AI Overviews and AI Mode are the focus. In an interview, Google's Dan Taylor shared what ...

The platform works brilliantly for consumer brands because their strategies align with consumer behavior, but B2B operates in an entirely different universe with complex buying journeys involving ...

Creating ads that capture attention, connect with users, and drive qualified traffic is essential to any successful PPC strategy. After breaking down what makes each piece of ad copy effective, it’s ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...