DeepMind, Google’s AI research lab, announced Genie 3 last August, showing off an AI system capable of generating interactive ...

The art world is experiencing a digital revolution. Immersive technologies are reimagining the shapes that art can take and how the public can ...

The AR VR Conference 2018 wasn’t just about looking forward; it was also a moment to celebrate the people and projects that ...

Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...

Research examines how augmented and virtual reality are reshaping customer engagement, brand experience, and performance marketing ...

I've looked at VR and AR headsets for well over a decade, from Google Glass and the first demos of the Oculus Rift to peeks at the future of AR glasses and Android XR. Right now, VR has settled down ...

If you've been intrigued by virtual reality for a while, there are a number of solid headsets to consider. These are the best ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...