Tons of generational research and social discourse about age demographics suggest that Gen Xers had to pave a way for themselves as children. They were not only not "coddled" in the same way people ...

Gen X knows there are major benefits, and also major drawbacks, to being left to your own devices as a kid. Every generation does things differently than the generation before them, especially when it ...

For those born roughly between the mid-1960s and early 1980s, the phrase "growing up" meant something a little different. Before cell phones, constant supervision, and participation trophies, there ...

Known as the "latchkey kids," this generation was defined by a unique blend of independence, cynicism, and a profound self-reliance born from a childhood less structured than those that followed. The ...

Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...