Flashpoint's Henry de Koninck weighs in on how he's thinking about the creative process in the age of artificial intelligence.

The survey, conducted among 130 U.S. marketing and advertising agency professionals, also found that a third of campaigns (34%) don’t resonate with their target audience or generate new leads (35%).

Here’s an uncomfortable truth: Every ad ops specialist in our industry can think of at least one time they’ve been handed a creative package they knew would tank the campaign before it even began.

Add Yahoo as a preferred source to see more of our stories on Google. "Wingstop is Here" is the company's new tagline. Wingstop You can find original article here Nrn. Subscribe to our free daily Nrn ...

It’s hard to make your campaign stand out. There are many brands that want to get noticed and a lot of things have already been done. But it’s not always the craziest ideas that catch our attention.

Spotify is committing more resources to the ad space, announcing its first in-house marketing agency. According to the music streaming service, “Creative Lab” is designed to drive revenue through the ...

Another trend in creative marketing is the focus on immersive experiences that engage consumers on a personal level. Brands are increasingly organizing events or campaigns that invite participation ...

Through a period of great tumult in marketing, the primacy of creativity remains unchanged. The 2024 CMO Report by Dentsu Creative reveals that 83% of CMOs believe powerful creative ideas can ...

“Reinvented with Accenture” showcases company’s transformative work with clients across industries worldwide NEW YORK--(BUSINESS WIRE)-- Accenture (NYSE: ACN) today unveiled a new global creative ...

Wingstop is celebrating its growth from a cult-favorite brand to a nationally recognized wing name with a new creative campaign. The Dallas-based company launched its new “Wingstop is Here” creative ...