Almost 30 years ago, I stood up with my fellow medical students at my medical school graduation and recited the Hippocratic Oath. While the words of this historic oath have been updated and modernized ...

When you think about the vision and heart of your company, what comes to mind? Do your employees and customers clearly understand these same ideas? If not, it’s a pretty good sign that you don’t have ...

Traditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus. While ...

Your mission is never about you. It is about what you will cause in the lives of others. This provides an interesting perspective on the value and importance of a corporate mission statement. This ...

You’ve probably already gotten the message by now that your new company or startup needs a good mission statement. It’s how you pinpoint and communicate the essence of your small business and what it ...

You likely have a company mission statement, a short declaration of your organization’s purpose. Tesla’s mission statement, for example, is “To accelerate the world’s transition to sustainable energy.

What are the elements of a well-formed mission statement for restaurant brands? While we recently saw Starbucks update its mission statement as part of a multi-faceted organizational transformation, ...