KEEPING Merino wool in consumers’ minds begins with reconnecting the consumer to the fibre story, according to New South ...

THE latest shearing evaluation within Australia’s biggest Merino wether production trial next week is coming at a critical ...

A global survey by market research company IPSOS finds wool to be one of the three most desirable fabrics in both fashion and sportswear. Credit: Anna55555/Shutterstock.com. This increase highlights a ...

Australian Wool Innovation appoints Bryan Fry as CEO. Fry brings global leadership and agriculture experience to the role.

Australian family-owned Mumblebone Stud has revolutionised Merino breeding, now supplying premium wool to New Zealand's leading adventure wear brand. Not only is Mumblebone Stud revolutionising Merino ...