Luxury auto maker, Audi, is apologizing following the outrage over their latest ad which compares women to used cars. In the ad, a mom is inspecting her son's bride to make sure she's up to par. She ...

Attention metrics have mainly been used to measure lift in upper-funnel KPIs, like brand awareness. But advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact ...

Hey, "Star Trek" fans. Here's a commercial that's out of this world. Check out a new Audi ad that pits Spock vs. Spock. Or, more specifically, Leonard Nimoy vs. Zachary Quinto. In the spot, we see the ...