Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, ...

The ad finds Hemsworth interacting with the Echo Show 11 an Alexa-enabled device that functions as a speaker, smart home hub, video display and more.

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, ...

The actor is joined by his wife, Elsa Pataky, in the ad, which will air during Super Bowl LX on Feb. 8 ...

The mighty Chris Hemsworth is terrified when he discovers his wife Elsa Pataky using Alexa+ AI in Amazon's 2026 Super Bowl commercial.

Amazon bets on celebrities and humor to promote Alexa+.

Chris Hemsworth, 42, was given an Amazon email address and the additional ‌role of bar raiser, a high-profile internal ...

Would you pay more for the ‘World’s best’ personal assistant, or get by with a free one that targets you with ads? Would you pay more for the ‘World’s best’ personal assistant, or get by with a free ...

It’s the end of another quarter, which means it’s time for yet another earnings call with concerning ideas for generating more revenue. This time around, it's Amazon CEO Andy Jassy, who told ...

Amazon Echo Show owners are reporting an uptick in advertisements on their smart displays. The smart displays have also started showing ads for Alexa+, the new generative AI version of Amazon’s Alexa ...