Adobe Inc. ramped up its advertising in 2025, spending $1.4 billion to promote its brand in the face of steep competition and ...

OpenAI began to roll out ads in ChatGPT to a portion of free and Go users in the United States with test partners in the ...

Adobe is shoring up its support for display ads with the acquisition of dynamic creative optimization (DCO) tech from Collective, called Ensemble. The small technology pick-up, announced at the firm’s ...

Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media ...

The meal kit company HelloFresh is also bringing ads to ChatGPT. Patrick Stal, the company’s senior vice president of global ...

Adobe introduced AI-powered capabilities in GenStudio for Performance Marketing to drive impactful video and display ad campaigns, while enabling businesses to easily build ad creative for platforms ...

EXCLUSIVE: Adobe has rejected a series of ads from the Republican Attorneys General Association depicting the dangers of the “defund the police” movement because the ads depict “violence or dangerous ...

Collaboration with ad agencies aims to define two full-screen formats for mobile device ads, geared toward devices running Flash Player 10.1 but with an HTML5 option. Lance Whitney is a freelance ...