Absolut Vodka boasts a remarkable back catalogue of culturally on-point ad campaigns and talent hook-ups, having partnered with the likes of Andy Warhol, Louise Bourgeois, Damien Hirst, Spike Jonze ...

With Porsche as title sponsor, the 6th Shanghai Contemporary Art Fair, which was held on from 6 to 9 September at the Shanghai Exhibition Centre, attracted 40,000 visitors and art collectors. The Fair ...

The brand synonymous with mixing people, ideas & cocktails brings the high-spirited cocktail to life as inspiration for holiday entertaining and fashion "The Absolut Espresso Martini has evolved with ...

MEXICO CITY — Amid angry calls for a boycott by U.S. consumers, the Absolut vodka company apologized Saturday for an ad campaign depicting the American Southwest as part of Mexico. The campaign, which ...

Absolute 72 Bian (the word ‘bian' means transformation in Chinese) is the first limited edition bottle designed solely for the Chinese market. The new bottle is designed by young Chinese pop artist ...

Absolut is bringing on the heat with its latest collaboration. The vodka brand has partnered with hot sauce maker Tabasco to release the new, spicy Absolut Tabasco. Available across the U.S. and in ...

Absolut Mixers has launched its latest campaign, #UNLABEL #BORN COLOURLESS, aiming to challenge societal assumptions and promote inclusivity. The initiative builds on Absolut’s ongoing commitment to ...

Forbes contributors publish independent expert analyses and insights. Kevin covers retail, airports, and the global traveling shopper. Following the success of the Absolut Warhol launch last year—said ...

The latest iteration of Absolut Vodka’s ‘Born To Mix’ campaign celebrates ‘movement and mixing freely’ by drawing inspiration from dance battle culture—a space with a rich history and even brighter, ...